Steve Olson
What is a top of funnel lead?
A top of funnel lead refers to a potential customer who is at the initial stage of the buying process. They are aware of your company and have shown some interest, but have not yet made a purchase. These leads are often in the awareness or consideration stage and can be targeted with marketing efforts to move them further down the funnel towards making a purchase.
What is a bottom of funnel lead?
A bottom of funnel lead refers to a potential customer who is close to making a purchase decision. These leads have already gone through the awareness and consideration stages of the marketing funnel and are now ready to take action. They are highly qualified and have a higher likelihood of converting into paying customers.
