Today is a simple reminder that we are in the list building business. Most businesses depend on one thing to make sure they can not only survive but thrive….
They need people in the door. If there is no traffic, it doesn’t matter how good their product is.
Kind of like the saying, if a tree falls in the forest but no one is there to hear it, does it actually make a sound? I would argue that if no one is there to buy your product, does your product actually exist?
We are in the list building business, that is our foot traffic. If you only build this list when you need deals, the business is probably not going so well for you right now.
Watch above for my take.
Make it a great Monday and see you all tomorrow.